Monday, November 11, 2013

Rhetorical Analysis





My intention with making my rhetorical analysis a video blog was pretty straightforward. I explain most of what I sought to achieve with the video blog format in the video itself, but some elements that I didn’t mention (for length) in regards to my stylistic choices with the video had to do with the cue cards and transitions.

I decided to go with cue cards to help guide the video for their real world element. I wanted my blog to tow the line between real-world aesthetics and digital ones, as so few digital mediums can. On a blog, you are only working in the digital setting. Most of the media that is presented digitally exists solely as a digital composition, but video doesn’t. So I wanted to create a guide initially a purely digital element. So though I do have digital transitions (fading from scene to scene and words that show up onscreen, imitating a PowerPoint or Prezi format), I hoped the cue cards were just nostalgic enough to break the digital monotony and engage the viewer in the knowledge that I was physically interacting with them as well.

I did side sweeps or fades to convey a different element of same topic, with one image overtaking another. Black fade-outs were used to indicate completely new points, almost like paragraph breaks in a traditional essay. And finally I used white-out for the montage at the end to indicate that it was something completely different than what had been presented before.

I had a change of clothes when I switched to an important topic, which is one of the most interesting parts of video blogging to me. In the case of formal dress versus casual dress, I always find it fascinating how the audience reacts to the person presenting the material in a very superficial way when the creator of the material is very straightforward. Using a video trick, I did this to see the change in the audience reaction to me dressed in a hoodie in a messy room as opposed to dressed formally with make-up and jewelry in a made-up room. Would anyone have noticed if I hadn’t pointed it out?

I mention in the video that this format is very linear and I would have liked to have done something more linear than the tumblr for my remediated presentation in retrospect. Remediating my analysis to video blog actually deepened my understanding of the text more than remediating between the Prezi and the tumblr did.

Because it was a presentation, the Prezi leaned towards more curt language, less elaborating, and more participation from a physical narrator. Even though I tried to bypass the need to have an orator present by building a voice into my presentation, it was still very short and to the point.

I had more room to breathe with the tumblr post, at the cost of a sequential order. I could expand each of my points into a full blog post of its own, elaborating on the details of each bit of advice, and showing more emotion in the written text through the capitalization and punctuation techniques common on tumblr. Also, the use of gifs to convey emotion conveyed even more sentiment than just the text.

And finally, the video blog gave me the most breathing room in terms of length and elaborating (not too much breathing room, I wasn’t making a motion picture after all, just one or two video blogs). I could go on tangents and lengthy explanations (which I did) and then just edit back to a main point without having to worry about the integrity of the content.

ADDENDUM! 
After my struggles with uploading my videos to Youtube, I would like to briefly add on to my Rhetorical Analysis the pros/cons of Youtube as a media platform. Where YouTube is the most assured platform for uploading videos, it does take a long time (especially on my wifi and with my arcane computer). It allows for linking, but only to other YouTube sites, channels, and videos. But! The new format does allow similar videos to show on the side feed so you can access more of the same material at your leisure.

10 comments:

  1. Wow. That was fun to watch! I watched the WHOLE 10 minutes without getting bored. There was a lot of visual engagement going on what with the fades and the wipes and the overlays. I also really liked the textual overlays. Those help me to keep focussed on the structure of the video essay. I wondered about a scroll instead of appear/disappear. It would've been nice for me to see the accumulation of cans and can'ts. I also didn't really see any direct connection to the concepts that have been introduced in the class so far. Did I miss something? Do you feel like you've invented a new theory of digital media?

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    1. Hooray! If you didn't notice the video was me just singing and talking for ten minutes, then I was successful! That was absolutely my intention! You didn't miss anything: my computer did. I left the second part of my video uploading to youtube this morning as I headed to school, only to find out upon getting to school that it had failed to upload properly due to a tech glitch and had only uploaded partially.

      The second part talks about the theories and concepts we discussed in class, as well as offering a meta analysis of the rhetorical analysis itself. I just got home and am attempting to get that up ASAP. Technology is making me look baaaaaaaaad

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    2. You had emailed me that info. I just failed to put it all together. Sigh. I did like very much the citation format. The handmade cards are a nice touch. Plus costumes.

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  2. I agree that the cuts, swipes, and text (both digital and written) keep the analysis engaging, which is impressive for a talking head YouTube video. The implicit messages about when you were switching topic and focus work really well, too. Was it Takayoshi and Selfe who point out that multi-modal does not necessarily mean digital? I think that's important, and this analysis uses handwritten notes as well as the creator herself as media. The "live" music and body language (both acted out while narrating and inserted with video editing magic) give nuance to the words.

    "Rhetorical analysis" by itself sounds dry, but this is a very cool video.

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    1. Thanks Chris! I discuss a bit in part two of my analysis (which just went up) how I attempted to imitate the video blog format of the vlogbrothers, John and Hank Green, whose videos employ many of the same techniques mine did: quick cuts, short segments, "live" music, and a very meta awareness of their own form. They've upgraded the status of the talking head video to a near art form.

      I did my best to balance the digital with the nondigital, being entertaining and informative at the same time. Tom asked me if I felt I created a new theory of digital media, but I'm not sure I've breached anything beyond commonly accepted vlog and YouTube practices. To truly create a new theory, I feel as if I should have to invent a new platform that functioned on a different set of rules than anything currently in existence because otherwise, I'm limited by the creative and technical constraints of whichever composition mode I adapt.

      What do you think? What are your thoughts on inventing new theories of digital media?

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    2. I really doubt that creating a new media theory makes inventing a new platform necessary. In fact, creating something entirely new would probably only appeal to the creator. Most of the "new" media we use sprang from something already existing. Vlogs were inspired by blogs, which were inspired by newspapers. I'm sure there are steps in there that I'm missing. Important aspects of the media changed, but nothing was entirely new. It's probably more effective (and possible) to remix existing media and theory.

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    3. "If you wish to make an apple pie from scratch, you must first invent the universe" -Carl Sagan

      I can see where you and Mr. Sagan are coming from. But where is the line drawn between a remix and a new creation entirely? Where does the apple pie become more than the sum of its parts and become something new entirely? I've been struggling with that idea since the beginning of this class. If everything is new but everything is the same, where does the separation come?

      The closest I've come to an answer in with the New London Group's breakdown of the very reason we are in this class. Does the split come in the form of pedagogy? Does naming it something new automatically make it something original?

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    4. These are good questions. As I read through your comments, I keep thinking of genre. These videos and Chris's camtasia definitely expand the concept of the genre of the rhetorical analysis, at least for me. If I were to formulate a theory about the ones in this post I'd be thinking about things like set design, costume, embodied scholarship, performance, music, silliness, and seriousness. In these ways, it does seem like NLG's redesigned, but you didn't really start with an available design, or not an available design that I'm aware of for rhetorical analyses. It does take one AD (the vlog) and reshape it into another genre. Does that count as something new in NLG's terms? Many elements of your redesigned rhetorical analysis are drawn from other media -- theater, most notably. Does something happen when the scale of sources is expanded? I also keep thinking about the embodiment--not just the video of the author but also of the texts, both handwritten and computer generated. Citations are being hand-delivered, in a sense. Could we theorize that no matter how highly mediated, the text is still grounded in materiality?

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  3. But that's the thing. Who establishes the idea of what a design entails? You say that I changed what the video blog format was. But who said what it was? Who has the commonly held definition of what a video blog entails to say that I did anything different? Aren't all the aspects you listed, performance, music, verbal essay, all attributes of what regular video blogging entails by definition of being a video blog? The camera necessitates the performer. The performance necessitates those other things. I don't feel like I created a new theory because I do not know where the line is drawn that defines the old theory. Does that make sense?

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    1. So to clarify then: the conclusion I reached in class today is that even though I was inspired by a previous video format that may have been out of the range of your awareness of what was available on YouTube, by making it my own and adding personal touches such as costumes, hand written flash cards, text overlays, etc., I have essentially invented a new rhetorical theory because by the nature of myself being the performer, no other video will ever be like it. Even though I used similar methods to videos such as the vlogbrothers, I will never be able to directly replicate that format the way I would directly replicate text (just by copy / pasting)), I can just reproduce the format.

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