The Suroweicki excerpts from his
work “The Wisdom of Crowds” really interested me due to his idea that the
collective knowledge of man is greater than that of the elite few. It is easily
misconstrued in society that hierarchy in intelligence is necessary to achieve
a desired outcome.
It begs to question: why do we
bother to pursue higher education if research shows how effective the knowledge
of the whole is? Surowiecki alludes to subtly answer my inquiry through his
explanation of tacit knowledge, which he defines as “knowledge that can’t be
easily summarized or conveyed to others, because it is specific to a particular
place or job or experience” (71).
What we fail to realize is the positive
results of practicing decentralization has played a huge part in society even
though we are a society that is deeply rooted in the idea that we should “chase
the expert”. I believe that once we begin to realize just how effective the
wisdom of crowds is, we will be able to get satisfactory estimates as far as
gathering intelligence for problems ranging from small businesses to impending attacks
on the US. According to Surowiecki, the reason why this aggregated knowledge is
successful is because us as humans are “boundedly rational”- there is no single
individual who has all the answers, but everybody has enough information to
find the answers.
There are three types of problems
that Suroweicki in which collective intelligence is an effective approach. The
first of the three is cognitive problems. Cognitive problems have definite
solutions, and although they may not have one right answer, but has “answers
[that are] certainly better than others”. Second type of problems are
coordination problems. “Coordination problems require members of a group to
figure out how to coordinate their behavior with each other, knowing that
everyone else is trying to do the same”. The third and final type of problem is
known as a cooperation problem. This type of problem is exactly as it sounds-
getting individuals who have differences of opinion and interests to work with
one another.
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